Marico Ltd.

Financial

	Marico	Patanjali Foods	Hindustan Unilever
Operational Metrics
Unclassified
Advertisement Spend as a % of Total Sales	11.17 %	n/a	9.8 %
FMCG Sector
Volume Growth	7.0 %	n/a	2.0 %
Financials
5 yr Average ROE	35.89 %	-14.2 %	31.41 %
5yr average Equity Multiplier	1.72	5.0	1.65
5yr Average Asset Turnover Ratio	1.5	1.69	1.01
5yr Avg Net Profit Margin	14.01 %	-11.55 %	16.84 %
Price to Book	24.06	6.08	11.33
P/E	58.72	57.33	52.58
5yr Avg Cash Conversion Cycle	-55.25 Days	-30.59 Days	-97.87 Days
Inventory Days	48.92 Days	36.26 Days	22.25 Days
Days Receivable	34.28 Days	7.85 Days	15.73 Days
Days Payable	107.94 Days	98.78 Days	142.85 Days
5yr Average Interest Coverage Ratio	35.19	-0.92	88.83
5yr Avg ROCE	44.78 %	13.57 %	34.63 %
5yr Avg Operating Profit Margin	19.32 %	-8.68 %	24.21 %
5 yr average Debt to Equity	0.11	1.42	0.0
5yr CAGR Net Profit	7.72 %	n/a	8.78 %
5yr Average Return on Assets	20.88 %	-17.8 %	17.02 %
Shareholdings
Promoter Holding	59.05 %	69.45 %	61.9 %
Share Pledged by Promoters	0.13 %	0.0	0.0
Change in Promoter Holding (3 Yrs)	-0.44 %	-29.45 %	0.0
Change in Mutual Fund Holding (3 Yrs)	4.57 %	0.43 %	2.78 %

Business

	Marico	Patanjali Foods	Hindustan Unilever
Product Wise Break-Up	Product Wise Break-Up Edible Oil 50.96 Hair Oil 21.16 Personal Care 16.5 Wind Turbine Power Generation 0 Food Products 0 Oils 0 Vanaspati 0 Extractions 0 Detergents 0 Soaps 0 Foods & Refreshment 0 Beauty & Personal Care 0 Home Care 0 Others 11.38	Product Wise Break-Up Oil 73.16 Extractions 0 Personal Care 0 Edible Oil 0 Foods & Refreshment 0 Food Products 22.19 Soaps 0 Vanaspati 0 Beauty & Personal Care 0 Home Care 0 Detergents 0 Hair Oil 0 Wind 0.07 Others 4.58	Product Wise Break-Up Oils 0 Extractions 0 Personal Care 0 Edible Oil 0 Food & Beverage 24.86 Food Products 0 Soaps 0 Vanaspati 0 Personal Care 34.4 Home Care 37.11 Detergents 0 Hair Oil 0 Wind Turbine Power Generation 0 Others 3.63
Location Wise Break-Up	Location Wise Break-Up India 75.75 MENAP 0 South Africa 0 Vietnam 0 Bangladesh 0 Rest of the World 0 Others 24.25	Location Wise Break-Up Rest of the World 1.02 Vietnam 0 Bangladesh 0 MENAP 0 South Africa 0 India 98.98	Location Wise Break-Up Rest of the World 3.66 Vietnam 0 Bangladesh 0 MENAP 0 South Africa 0 India 96.34
Operating Profit Break-Up	Operating Profit Break-Up India 66.94 International 33.06 Wind 0 Food Products 0 Oils 0 Vanaspati 0 Seed Extractions 0 Foods & Refreshment 0 Beauty & Personal care 0 Home care 0	Operating Profit Break-Up Oils 69.47 Seed Extractions 0 Foods & Refreshment 0 Food 30.53 Wind 0 Vanaspati 0 Home care 0 Beauty & Personal care 0 India 0 International 0	Operating Profit Break-Up Oils 0 Seed Extractions 0 Food & Beverage 19.16 Food Products 0 Wind 0 Vanaspati 0 Home Care 33.4 Personal Care 44.13 India 0 International 0 Others 3.31
Brand Wise Break-Up	Brand Wise Break-Up Parachute (Rigid Pack ) 34.0 Vaho 21.0 Saffola 20.0 Premium Personal Care 0 International 0 Others 25.0	-	-
Asset Break-Up - Segment Wise	Asset Break-Up - Segment Wise India 45.06 Vietnam 0 Bangladesh 0 Others 54.94	-	-
Rural vs Urban	Rural vs Urban Urban 71.0 Rural 29.0	-	-

Marico Ltd.

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